Pure & Clean Shampoo

Start by thoroughly wetting the hair with warm water, which helps to open the cuticles for better cleansing.

Apply an ample amount of shampoo to the scalp and gently massage it in with the fingertips to create a luxurious lather, making sure to reach every area including the nape and crown. Thoroughly rinse out the shampoo for fresh naturally clean hair.

For optimum results follow with FOBI PURE & HYDRATING CONDITIONER.

• Argan Oil: Moisturizes, strengthens, protects, adds softness and shine
• Avocado Oil: Nourishes, conditions, repairs dryness, provides slip and elasticity
• Seaweed Extract: Promotes scalp health, supplies minerals, balances hydration
• Soy Amino Acids: Strengthen hair, enhance moisture retention, protect hair structure
• Tocopherol (Vitamin E): Antioxidant protection, supports scalp health and hair growth

Cleansing and Foaming Ingredients:

• Pure Water: Combines other ingredients and helps penetrate and distribute the shampoo evenly through the hair for effective cleaning.
• Decyl Glucoside: A mild, plant-derived, non-ionic surfactant that helps create luxurious foam and gently cleanses the hair and scalp without stripping natural oils.
• Disodium Lauryl Sulfosuccinate: A mild, anionic surfactant that provides cleansing and rich lathering without removing moisture from the hair.
• Lauryl Glucoside: A mild, plant-based surfactant that boosts foam and improves product mildness.

Conditioning and Moisturizing Ingredients:

• Argan Oil: Rich in essential fatty acids and antioxidants, helps to moisturize and strengthen dry, damaged hair while adding shine and softness.
• Avocado Oil: An emollient oil that conditions and nourishes the hair and scalp, reducing breakage and dryness while increasing slip, shine and elasticity.
• Seaweed Extract: Provides nutrient-rich minerals that help to balance moisture and nourish the hair while promoting scalp health.
• Soy Amino Acids: These protein building blocks repair damaged hair by filling in gaps in the hair cuticle. They help increase moisture retention, prevent breakage, and improve strength.
• Tocopherol (Vitamin E): A powerful antioxidant that supports scalp health, improves blood circulation to the scalp, and moisturizes hair, which can promote hair growth and add luster.

BioActive Extracts and Therapeutic Oils:

• Rose Hip Oil: Rich in vitamins and fatty acids that nourish the hair and scalp.
• Apricot: Helps to retain moisture in hair, increase hydration, and reduce frizz.
• Ivy, Sweet Clover, and Willow Bark: These botanical extracts have soothing and conditioning properties for the scalp.
• Red Grape Seed: An antioxidant that helps protect against environmental stressors.
• Nasturtium and Wild Pansy: Plant extracts with benefits for skin and scalp health.
• Passion Flower and Aloe Vera: Known for their calming and moisturizing properties.
• Grapefruit Peel Oil and Citrus Seed Extract: Provide fragrance and clarifying benefits which help balance the scalp's pH.

Functional Ingredients and Preservatives:

• Fragrance: Creates a pleasant and memorable scent designed to be released in stages during washing and drying.
• Dehydroacetic Acid, Benzyl Alcohol, Sodium Benzoate: Mild preservatives that protect the product from microbial contamination, ensuring safety and shelf life.