Pure Luxury Smoothing Elixir
Pure Luxury Smoothing Elixir
Pure Luxury Smoothing Elixir
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Pure Luxury Smoothing Elixir
Sulfate-Free Paraben-Free Gluten-Free Made in USA

Pure Luxury Smoothing Elixir

$14.00

✦ Free shipping on orders over $50

Size 2.0 oz
1

FOBI Pure Luxury is a sophisticated multi-tasking treatment that transforms unruly strands into silken perfection. Infused with nutrient-dense oils and Bio-Active extracts, this elegant formula smooths the hair cuticle while delivering intense hydration that never burdens delicate locks.

Experience effortless frizz control, radiant shine, and superior heat protection in one luxurious application. Whether used as a polishing styling aid or nourishing conditioner, Pure Luxury excels on textured and curly hair, particularly after heat styling. A minimal amount creates a visibly sleek, luminous finish that celebrates your hair's natural beauty while shielding it from environmental aggressors. Indulge in the transformative power of experiencing Pure Luxury.

After shampooing with FOBI PURE AND CLEAN shampoo and conditioning with FOBI PURE AND HYDRATING conditioner, gently towel-dry hair so it is damp. Apply a small amount—about a dime-sized portion for fine hair, or more for thicker textures—to the palm your hands rubbing them together. Apply first to the ends and mid-lengths, gently combing through with your fingers to ensure even coverage.

For enhanced definition, gently scrunch your hair upwards towards your scalp. To activate the curl pattern, use fingers to twirl or polish any loose strands for extra definition. You can then let your hair air-dry for a natural look, or if preferred, use a diffuser for added volume, or blow-dry/flatiron for a smooth straight finish.

To use elixir on dry hair, start with a small amount, gently work it through the mid-lengths and ends.  Style as desired. Applying to dry hair is ideal for targeting frizz or dryness throughout the day.

Use alone or combined with any additional FOBI styler as desired.

The FOBI System

This product is part of something
bigger.

Every FOBI product is designed to work in harmony with the others. Together they form a complete system — from cleanse to style — built around one simple idea: your hair deserves better.

Shop the full system
01
Cleanse Pure & Clean Shampoo
02
Condition Pure & Hydrating Conditioner
03
Refresh Calming Mist Leave-In
04
Style Dazzle Defining Styler
05
Treat Pure Luxury Smoothing Elixir
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