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FOBI Haircare

Pure Luxury

Pure Luxury

$47.00 USD
$47.00 USD
Sale Sold out
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FOBI Pure Luxury is a sophisticated multi-tasking treatment that transforms unruly strands into silken perfection. Infused with nutrient-dense oils and Bio-Active extracts, this elegant formula smooths the hair cuticle while delivering intense hydration that never burdens delicate locks.

Experience effortless frizz control, radiant shine, and superior heat protection in one luxurious application. Whether used as a polishing styling aid or nourishing conditioner, Pure Luxury excels on textured and curly hair, particularly after heat styling. A minimal amount creates a visibly sleek, luminous finish that celebrates your hair's natural beauty while shielding it from environmental aggressors. Indulge in the transformative power of experiencing Pure Luxury.

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How to Use:

After shampooing with FOBI PURE AND CLEAN shampoo and conditioning with FOBI PURE AND HYDRATING conditioner, gently towel-dry hair so it is damp. Apply a small amount—about a dime-sized portion for fine hair, or more for thicker textures—to the palm your hands rubbing them together. Apply first to the ends and mid-lengths, gently combing through with your fingers to ensure even coverage.

For enhanced definition, gently scrunch your hair upwards towards your scalp. To activate the curl pattern, use fingers to twirl or polish any loose strands for extra definition. You can then let your hair air-dry for a natural look, or if preferred, use a diffuser for added volume, or blow-dry/flatiron for a smooth straight finish.

To use elixir on dry hair, start with a small amount, gently work it through the mid-lengths and ends.  Style as desired. Applying to dry hair is ideal for targeting frizz or dryness throughout the day.

Use alone or combined with any additional FOBI styler as desired.

Key Ingredients:

  • Diheptyl Succinate: Conditions hair, provides slip, and creates a silky finish without greasiness
  • Capryloyl Glycerin/Sebacic Acid Copolymer: Anti-frizz, style control, conditioning, heat protectant, shine
  • C13-16 Isoalkane (Isoparaffin): Light emollient that gives lightweight, non-greasy feel and enhances combability
  • Heptyl Undecylenate: Light emollient, moisture barrier, adds slip and shine
  • BioActive Extracts: Moisture, repair, nourishment, UV/heat protectant, soothing, antioxidant, scalp health

All Ingredients:

Conditioning and Texture Enhancers:

  • Diheptyl Succinate and Capryloyl Glycerin/Sebacic Acid Copolymer: A combination of naturally derived emollients used as an eco-friendly alternative to silicones. It adds slip and shine to the hair, helps detangle, controls frizz, and adds style control to the hair without heaviness. 
  • C13-16 Isoalkane and Heptyl Undecylenate: Plant-derived, lightweight emollients that work as a silicone replacement. Prevents moisture loss, adds slip and shine to hair, and improves combability.

BioActive Extracts and Therapeutic Oils:

  • Rose Hip Oil: Rich in vitamins and fatty acids that nourish the hair and scalp.
  • Apricot: Helps to retain moisture in hair, increase hydration, and reduce frizz.
  • Ivy, Sweet Clover, and Willow Bark: These botanical extracts have soothing and conditioning properties for the scalp.
  • Red Grape Seed: An antioxidant that helps protect against environmental stressors.
  • Nasturtium and Wild Pansy: Plant extracts with benefits for skin and scalp health.
  • Passion Flower and Aloe Vera: Known for their calming and moisturizing properties.
  • Grapefruit Peel Oil and Citrus Seed Extract: Provide fragrance and clarifying benefits which help balance the scalp's pH.

Functional Preservatives:

  • Dehydroacetic Acid, Benzyl Alcohol, Sodium Benzoate: Mild preservatives that protect the product from microbial contamination, ensuring safety and shelf life.